NIKE MAXSIGHT
What
is Nike MAXSIGHT by Bausch & Lomb?
Nike
MAXSIGHT is a revolutionary tinted soft contact lens that provides
excellent performance benefits for athletes and recreational
wearers that helps eliminate distortion and improves field of
vision. MAXSIGHT is
available in two different sport-specific tints that come in both
corrective and non-corrective versions.
How does it work?
Nike-patented Light
Architecture selectively filters specific wavelengths of light to
visually enhance key elements in sport, such as a ball, filtering
most of the blue light and manipulating the remaining colors of the
visible spectrum to enhance critical details in the sporting
environment. These
features of the MAXSIGHT lens combine to provide visual benefits to
athletes such as an exceptional view of contours on a given field
of play, reduced sun glare and the ability to track fast-moving
game activity under variable light conditions.
What
are the benefits to the recreational wearer of Nike
MAXSIGHT?
The recreational wearer
benefits from less general eye strain and the issues associated
with fogging, scratching or sweating behind plastic lenses of
prescription sports goggles or glasses. There’s also no nosepiece or
frame to limit the field of vision. MAXSIGHT wearers get the same
clear view at all angles.
What
is the difference between the two Nike MAXSIGHT lens
colors?
Athletes
can select between amber and grey-green lenses, depending on their
sport needs. Amber is
superior for fast-moving ball sports in variable light conditions
(such as baseball, soccer and tennis), while the grey-green lens is
ideal for sports played in bright sunlight where glare and comfort
are primary concerns, (such as golf and running).
Why
did Nike decide to partner with Bausch and Lomb on this
project?
Nike
has had a long history of partnerships with various companies and
consumers. For this
project, Nike looked for a company that has a heritage of
excellence in optics and has the same vision to innovate and solve
specific consumers’ needs.
How
did the partnership come about? Who contacted whom?
Nike
approached Bausch & Lomb in 2002 and the two companies have
been collaboratively working on MAXSIGHT to bring this innovative
product to market.
This
technology has been in development since 1997, why has it taken so
long to bring this product to market?
There
is an incredible amount of science integrated into the MAXSIGHT
technology. It takes
time to perfect this type of product in terms of visual outcomes
and its impact on athletes’ performance.
Where
is MAXSIGHT being sold?
Nike
MAXSIGHT is available through American Vision Care in Forest
Hills.
Do you need a vision prescription to wear
MAXSIGHT?
An
eyecare practitioner must fit and prescribe the product. The lenses will be
available for those with vision correction needs but it is also
available for those who do not need vision correction.
How
long does MAXSIGHT last?
Nike
MAXSIGHT is a lens that needs to be replaced monthly though most
athletes will wear them selectively and for short durations during
a month and then discard the lens. It should be removed and cleaned
daily according to Eye Care Professional instructions.
Is
Nike MAXSIGHT only for elite athletes?
MAXSIGHT
is for ANY athlete looking for a competitive edge, no matter how
slight
Are
there athletes currently wearing MAXSIGHT?
Over
500 professional athletes in major league baseball, tennis, soccer,
football, golf and running are currently evaluating the
technology.
How
much does the MAXSIGHT product cost?
The
suggested retail price is $60 (USD) for one box of six lenses. Most patients will need two
boxes that will last
six months.
Is
MAXSIGHT FDA approved?
Yes
Is the technology patented?
Yes,
there are several patents pertaining to the MAXSIGHT
technology.
Will
Bausch & Lomb and Nike expand the line with additional
tints?
There
are no specific plans at this point in time to expand the line with
additional tints, but both companies will continue to pursue future
possibilities, which may include specialty designs such as a lens
for astigmatic patients.
How is MAXSIGHT different from other tinted contact
lenses?
The tint on the Nike MAXSIGHT
lens goes across and through the entire surface of the lens. In addition, the specific
tints on the MAXSIGHT lenses were specifically formulated to block
certain wavelengths of light. Most other tinted lenses serve no
function and are strictly for cosmetic purposes. Such cosmetic tints usually cover
a much smaller surface area of the lens as a way to isolate and
alter the perceived color of the wearer’s iris. Currently, MAXSIGHT
is the only commercially available sport-tinted contact lens on the
market.
I know that some of the
athletes who have been wearing MAXSIGHT have improved their
performance? Do they
attribute that to MAXSIGHT?
There
are a multitude of factors contributing to peak human performance,
with vision being a critical piece to the equation. Many athletes wear MAXSIGHT for
the perceived benefits they are experiencing.
Is there any health benefit for your eyes by wearing
MAXSIGHT?
MAXSIGHT
filters most of the potentially harmful UV and blue light from
entering the eye. A
large body of clinical research exists supporting the healthful
benefits of limiting entrance of these types of radiation into the
ocular system.
However, while a MAXSIGHT lens may provide some benefit to the
wearer verses no UV protection, MAXSIGHT does not replace
sunglasses for full protection of the eye and the surrounding
ocular tissue.
Doesn’t Nike sell
sunglasses? Is
MAXSIGHT better than sunglasses? Is Nike using the patented Light
Architecture in its sunglasses?
Yes,
Nike sells both performance sunglasses and optical eyewear. MAXSIGHT is ideal for
certain sports, such as soccer, football, tennis and baseball,
where sunglasses are not conducive. There are numerous features to
the technology, which make MAXSIGHT exceptional on the field of
play.
Is
Nike using the patented Light Architecture in its
sunglasses?
Yes,
Nike is using some of the patented Light Architecture in its
sunglasses. The Nike
Golf and Speed tints are available in sunglasses.
